Billoy is a European B2B distributor of creative brands, arts & crafts products and inspiring gift concepts. We help museum shops, toy retailers and concept stores discover distinctive products for their customers.
We also act as a Master Import Distributor, helping non-EU brands enter and scale in Europe — learn how this model works below.
Meet Our Team
Alfonso
Alfonso leads sales and partnerships at Billoy. He works closely with retailers, museums and distributors across Europe. Focused on fit and sell-through, he helps partners choose the right products. Approachable and hands-on, he values long-term collaboration and trust.
Patricia
Patricia is in charge of marketing and communication at Billoy. She shapes how brands are presented across content, visuals and messaging. With a clear and thoughtful approach, she helps products connect with the right audience. Consistency and tone are at the heart of her work.
Denis
Denis handles warehouse operations and order fulfilment. He prepares shipments, manages stock and ensures timely deliveries. Reliable and focused, he plays a key role in daily operations. Thanks to him, orders leave correctly and on time.
Dilya
Dilya manages logistics, purchasing and compliance at Billoy. She ensures products move smoothly from suppliers to warehouse and customers. Detail-oriented and organised, she keeps operations efficient and compliant. Her work makes everything run quietly in the background.
Why a Master Import Distributor makes the difference
Here’s what we can offer as your European partner.
Single EU import & VAT responsibility
One partner handling import, VAT and regulatory compliance across Europe.
Central European fulfilment hub
Fast, reliable EU-wide delivery under a never-out-of-stock approach.
Support for existing customers
Brands can continue supplying their current European distributors and retailers without disruption.
Access to new customers
Active introduction of the brand to Billoy’s existing network of retailers, museum shops and distributors.
No large factory orders required
Local partners buy in realistic volumes, aligned with their market size and sales pace.
Reduced risk & faster market entry
Lower upfront investment and smoother expansion across multiple EU markets.
We're Trusted By
Our Brands
See What All The Fuss Is About
They have been one of our main partners since 2013. The service is great and you have never let me down - keep it up and thank you so much! Thank you, Billoy
Billoy is fantastic! Their distribution services are efficient and reliable. The staff is professional and always goes above and beyond. Highly recommended!
Mike Burgess, Takex Europe, UK
Billoy's comprehensive approach to logistics and distribution has allowed us to expand our market reach without any worries. They take care of everything, making our life much easier.
Connecting creative brands with thoughtful retail.
We help distinctive toy, gift and design brands reach museum shops and independent retailers across Europe and the UK.
Let’s work together