Jackinthebox enters the creative world with the ambition of bringing both children and adults closer to arts, crafts and imaginative play. Combining beautiful design with engaging hands-on activities, the brand encourages creativity, storytelling and shared family experiences. Its thoughtfully developed kits transform everyday moments into playful, artistic and meaningful experiences for all ages.

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What Makes Jackinthebox Unique?

Made in India, JackInTheBox creates beautifully curated DIY craft kits that inspire children and families to explore creativity through hands-on making. Every kit combines premium materials, thoughtfully designed projects and easy-to-follow instructions, encouraging imagination, confidence and meaningful screen-free play.


Loved by museums, educational retailers and premium gift stores worldwide, JackInTheBox combines innovative design, exceptional quality and engaging creative experiences. Distributed across Europe and the United Kingdom by Billoy, it has become a favourite choice for families looking to learn, create and spend quality time together.



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"Having
Billoy as our distribution partner since 2017 has been the best decision we
made. Thanks to their flexibility and ability to find solutions, we have been
able to grow our brand in Europe."

Eric Thrall, Buddha Board Inc, Canada

Billoy is fantastic! Their distribution services are efficient and reliable. The staff is professional and always goes above and beyond. Highly recommended!

Mike Burgess, Takex Europe, UK

Billoy's comprehensive approach to logistics and distribution has allowed us to expand our market reach without any worries. They take care of everything, making our life much easier.

Jose Antonio Gª de Leániz, Fiabilis Group, Italia